I got an email recently, and it urged me to get busy writing…..
I have a one -year-old ‘fashion’ blog . My blog is getting more traffic from search engines, but it is not converting. Nobody subscribes my newsletter, RSS , and social networks . I can’t make any single sales from affiliate marketing . Please review my blog and send me a solution.
I get lots of blog audit requests, and so many of them address the same issue . I found some unique things in their blog that make people leave their site.
Here I summarize the reasons.
You write appealing blog titles, but your content was poor, or you don’t provide information related to your headlines. Your magnetic headlines attract thousands of visitors, but people leave if you have nothing to say new.
Your visitors don’t like your blog if you provide the false information. Bad writing makes people leave and never come back.
Solution : Enrich your blog with unique and quality content related to your topic. This will attract visitors to your blog and they usually bookmark your page or subscribe your RSS feed.
No Navigation Provided
I visited some of these blogs, and couldn’t find any proper navigation within the page. I find only the recent post and there is no way to read the old posts.
There are no recent posts, no categories , no archives and no menus…..
They fill all these sections with lots of adds and other affiliation links. So there is no way to read to their other posts.
Your visitors don’t like your blog if there are no proper navigation methods.
Solution : Add menus, Categories and related post to your blog. Which helps your visitors to read your other post and pages.
No Alignment, No Paragraphs and Small Fonts
Your article is well written, but there is no alignment, no paragraph and too small fonts. These make your posts difficult to read so nobody wants to continue .
Your visitors don’t like to visit a cluttered blog.
Solution : Shorten your sentences, add more paragraphs and properly align your post to make it readable.
Bad Commenting Options
Many of these blogs provide commenting options, but most of them asking to log in with a Blogger, OpenID or Discus account . It seems more people are using a 3rd party commenting system with the biggest being Discus.
People don’t want to sign up just to write a comment, so at that point they leave.
Your visitors don’t want to login to any account just to write a comment.
Solution : Use normal commenting option for your blog.
Floating subscription box
Many blogs prompt us to subscribe their newsletter with a floating subscription box. People don’t like those pop-ups that cover what they are reading and ask them to subscribe.
Some of these blog has no option to close these floating boxes, or they may prompt to subscribe into regular intervals.
Your visitors absolutely hate the flying subscription box .
Solution : If you are using these kinds of floating boxes, provide an option to close the box if a visitor doesn’t want to subscribe.
You Seem Incredible
Your blog has no about me page , no contact form or no other method to contact the author . People want to know about the author before trusting you.
Your blog never makes any sales until your readers feel you are credible , can be trusted and genuinely interested in helping them.
people never buy anything you recommended until they feel you credible.
Solution : Don’t over promote your affiliate links and be patient and create more credible content. Add an ‘About Me ‘ and ‘Contact’ pages in your blog. Show your original face to your readers .
Don’t spam your readers for a little amount of affiliate income.
What causes you to leave certain blogs? . Share your thoughts.