You should give a strong reason for your visitors as well as search engines to visit your site. That is what simply SEO means.
One of my niche sites ranks high (1st position) in all related keywords with only three backlinks (I don’t create that links).
SEO is a continues process and you should start it from the very first day. Take a look at my top points to promote your website and boost your SEO.
The basic SEO starts from your content. Create unique and useful content for your users.
- Unique content – > Incresase visitors.
- Regular content -> Visitors become subscribers and both visitors and search engines come back to see what is happening.
- Authority content -> Oh, You are top of your niche. People and search engine trust you. You will get more traffic and conversion.
That’s why people have said for decades that “Content is King”. You can’t have a successful website without it.
Just think how many times you click on a link and then backspace out of it a few seconds later, why?. That happens because the content just didn’t impress you.
You can start by doing a keyword research. So you can easily find what the users searching for. Make sure that your posts actually includes those words within it. LongTailPro is a nice keyword research tool, which helps you to find long tail keywords, which rank better in search results.
If you can’t produce more content on a regular basis, consider hiring some writers for your content-based projects.
2. Go For A Responsive Theme
Your site should be responsive to all kinds of devices. This is very important for getting a high rank in Google.
Google is rolled out a new update on mobile algorithms. Based on that only responsive sites rank higher in their search result.
Google always try to improve their user experience, so create an easy to use site with proper navigation.
3. Optimize your images
Optimizing images are a big deal. Search bots cannot read your images. But you can optimize it by giving proper ALT text and file name.
In the above picture, you can see the image name, title and Alt text clearly describe the image.
It will help search engines to easily crawl your images. Always keep your <title> elements and ALT text accurate and descriptive.
Here is the complete guide for optimizing your images.
4. Interlink Your Pages
Internal linking of pages helps search engines to better crawl your pages. This will also help to drive more traffic to your fewer traffic pages. But remember, keep links to a smaller number. Only interlinks your related pages.
5. Use Proper Anchor Text
Give proper Anchor text for your internal links and backlinks. Avoid common text like “Click here”, “Visit this page” etc. The proper anchor text not only increase your CTR (Click Through Rate) but also improve your SEO.
5. Submit a Sitemap to Search Engines
Creating and Submitting a sitemap will help search engines to better index your pages.
Offer a site map to your users, which links important pages in your site.
7. Build Minimum Links
Link building is important for SEO. But SEO is not completely link building. So don’t concentrate more on link building.
Excessive unnatural links to your site will hurt your SEO. Always build links from related niche sites.
Don’t participate in link exchange programs and stay away from paid links.
8. Social Engagement
Your site’s popularity and social performance now count as a ranking factor. So build a social media presence.
Create a Facebook page, Google+ profile and Twitter account to promote your site.
Actively interact with your followers and build trust.
9. Provide Social Sharing Buttons
If you have great content, people will naturally share it. So create unique and useful content people love to share. Of course provide an easy sharing button on your website.
10. Website Speed
People always love to visit a speed loading site. Google added website speed as a ranking factor. You can easily increase your site speed with small changes.
Here you will get tips on How to increase website speed.
These basic things will help you to improve your search engine ranking. A user-friendly site is also Search Engine friendly. So Create beautiful sites and content for your visitors not just for search engines.