You have a nice site.
You have great content.
But no audience.
Let’s be honest . This is a common problem of 60% of site owners.
Don’t worry . You can redesign your site to get more traffic and engaging visitors.
I just got serious about blogging in this year. I was busy with my development works and rarely update my site, thus missed most of my readers and search engine spiders.
So I decided to post regularly on my site. But It was too late. Nothing works for me other than a complete site redesign.
See my traffic report here.
My traffic increased 50% after redesigning my site.
A site redesign does’t means a simple theme change. More than that, your site needs a complete change in.
- Social engagement.
Let’s talk about the best practices to redesign your site to get more traffic and audience.
1. Change Your Site Design
Site Design Checklist
- User friendly
- Easy to navigate
- Have readable fonts
You can try new themes, layout ,color schemes for your site. The complete design change makes your site more attractive. Make sure that your new site design should be easy to use , navigate and have readable fonts.
I have switched to Genesis Framework ( I was using WooThemes), one of the most powerful frameworks for WordPress.
I got more flexibility, and my site is now running on a super speed, optimized and SEO friendly theme.
2. Redesign your Site Content
Site Content Checklist
- Does your content meet user needs, goals, and interests?
- Add more related content.
- Update your old content
Yes, you need more compelling content for more traffic. However, a majority of your site content is already discussed somewhere , right?.
You can still make your pages stand out even with the same content. For that you need to spice up your content with more resources.
Simple Tips to Spice up Your Content
- Tell stories
- Write a magnetic headline that attracts more readers.
- Include new images, infographics to make your content more sharable.
- Screencast your content and create videos based on that.
- Create power point presentation to enrich your content.
3. Improve your Site Performance
Site Performance checklist
- Site speed
- Site security
- Search Engine Optimization
Site speed and security are the two major concerns in your site performance. A slow loading site drains your visitors. Site speed is one of the ranking measures by most of the popular search engines.
Do you konw ?, you will loose 4 out of 10 visitors if your site takes more than 10 seconds to load.
Read : Increase Your Website Speed
Site security should be an ongoing responsibly of all site owners. You can ensure site security by using encrypted login pages, strong passwords, backing up your files, tight file permissions, etc.
Search Engine optimization is very important for your site success. Search engine traffic is the best free and the most converting traffic.
You can optimize your pages by optimizing your tittles, images , videos , description, copy, etc. Other than that you need to interlink your pages, submit your sitemap and build back link to your site.
4. Boost your Social Engagement
Social Engagement Checklist
- Create social profiles
- Share your stories
- Don’t be a self promoter
If you know how to promote your site, your brand and your posts then traffic won’t be an issue.
You need to create attractive social profiles to promote your site.Whenever you publish a new post or pages, share it with your followers.Moreover, bookmark your posts in social book marking sites.
If you really want to succeed in social media, don’t be a self-promoter. Promote other people’s stuff and build relationships with like-minded people and thus build credibility.
Sometimes the tiny things kill your site. So always check your spelling and grammar, browser compatibility, mobile-responsive, etc.
So what do you think ? Your site needs a complete redesign ? Speak your mind.