If you see any big drop in your search engine traffic, your site may be penalized by Google Panda . Here are some quick tips to recover from panda and increase your search engine traffic.
Google’s goal is to give people the most relevant answers to their queries . So the first thing we need to do is to create pages that are useful to people.
Give users what they are searching for
Google always loves pages that are created for people , not for search engine . If you are writing a topic about ‘How to create a website? ‘, Then give proper information about that topic. Google slapped websites that are not providing any value and cluttered with affiliate links and advertisement.
Make content rich pages
Create content rich pages . Google algorithm punished pages with no or less content(thin content).Make sure that all pages has minimum 300 words .
Remove or rewrite your no traffic pages
Remove or rewrite all no traffic pages. This technique really works for me. I rewrite some of the pages with little or no traffic .
I added some updated information and removed the unwanted links . Now the pages are getting decent traffic. Try this technique to improve your page rank.
Correct spelling and Grammar
Always do a spell and grammar check before publishing your pages. Try After the Deadline plugin for your WordPress blog. This will catch most of the spelling and grammatical errors.
Remove links from / to non related sites
Stop linking to sites that not related to your niche. For example , if you are writing about ‘health’ and you are pointing to ‘loan’ you will get penalized. Don’t buy links and don’t participate in link exchange or traffic exchange schemes . Remove links from/to bad sites.
Affiliate marketing is one of the best ways to earn money from our blog. However, If you are promoting affiliate marketing, always use no follow tags in your links.
Google’s Page layout algorithm improvement will affect sites that go further to load the top of the page with ads to an excessive degree or that make it hard to find the real original content on the page. So keep above fold ads to a small number.
Search Engine Optimization is important to get high page rank and more traffic. But over optimization (black hat SEO) will be penalized .
Read Matt Cutts (Distinguished Google Engineer ) words from the Official Webmaster Central Blog
We want people doing white hat search engine optimization (or even no search engine optimization at all) to be free to focus on creating amazing, compelling websites. As always, we’ll keep our ears open for feedback on ways to iterate and improve our ranking algorithms toward that goal.