All kinds of online businesses need quality content to attract and retain clients.
Content is the primary means by which search engines can determine how useful and reliable your website and business is; and therefore how high to rank it for certain keywords.
More important is the fact that good content can be used to market your product or service.
In fact, statistics now show that 88% of marketers use content marketing as part of their marketing strategy.
Most visitors to your blog or website will leave as soon as they discover that the content on your site is mundane, low quality or just a replica of someone else’s work.
For this reason, it is important to keep producing quality content for your online business.
So this article shows you how to hire a quality writer for your content-based projects.
Tips to Hire Quality Writers
The online content production market is saturated with writers ranging from the very good to the bottom worst who won’t work on your content production seriously enough.
To make sure you get the best writers for your niche, you need to start by identifying what kind of content you need.
Does it require someone with experience in a specific field? Will you need to be localized content? Do you need it written in a certain style?
For example, if you are writing for a young Asian audience, you may need to hire content writers who can identify with the culture, slang, and style of language.
All these should be factored in when you create your job description. The clearer and more specific, the better.
The job description should also include some experience in the field. If a writer has not been exposed enough in the field professionally, they should at least be able to produce previous work that they have done. Alternatively, you can organize a test article to evaluate an applicant’s level of writing.
Another important thing to keep in mind is the content creation budget. Statistics have indicated that the most effective content marketers allocate 42% of their budget to content marketing.
In this case, this is simply how much money you intend to pay your writers. Don’t be tempted to go for the very cheap as they are cheap for good reasons. The world of internet content production works just like any other: you get what you pay for.
Places to Hire Quality Writers
iWriter works by letting you post a job, credit your account, then wait for one of their writers to complete your job. When the writer sends it back to you, you can either accept it or reject it, depending on how you evaluate the job.
I usually use iWriter for some of my writing projects. The best thing I like about iWriter is if we don’t like the article we can simply reject it, or we can ask unlimited edits for that article.
A major advantage of iWriter.com is the fact that all their writers have a rating that ranges from 1 to 5.
The writers are also classed in 4 groups, depending on how previous clients have rated their work. This makes it easy for you as an owner of an online business to know which writers to hire for quality content.
On the downside, most writers at the lowest level (standard writers) demonstrate poor research skills as well as writing ability.
It is best to hire writers from the upper tiers (premium, elite and elite plus writers) as these have been approved and evaluated by other web owners and have written over 25 articles.
Unlike iWriter, contentmart.com lists thousands of writers who bid for a job once you post it on their site. Your job description also includes the amount of money you are willing to pay for the content you need. This service is Indian- specific. For this reason, if you need content from Indian writers, this is the place you should visit.
Your job description also includes the amount of money you are willing to pay for the content you need. This service is Indian- specific. For this reason, if you need content from Indian writers, this is the place you should visit.
The site also offers you a money back guarantee if you are dissatisfied with a project.
Upwork.com, previously known as oDesk, is a website that provides freelance services in a variety of internet-related fields. Premium writers at upwork.com are pre-vetted by the company and are therefore generally of exceptional quality.
Upwork is, however, very expensive compared to other content markets.
Freelancer works much like upwork.com. As a website owner or blogger, you simply need to post a job and wait for freelance writers to bid for your project. You can then view the writers’ profiles and decide who to give the job. Alternatively, you can send a job directly to a specific writer.
Freelancer has a desktop and mobile app to help clients monitor the progress of the jobs they posted and communicate directly with the writers. You also get to set the price for your projects.
Although these services are far cheaper than what you would pay a permanent writer, the level of quality is still maintained. Every online business owner should, therefore, consider getting content from one of the services.