Pre Penguin, article marketing is one of the best methods to build quality back link .
But Panda hits many of the popular article directories because of the low-quality content and huge amount of spun articles .
So a link from an article directory is really worth ? . Let’s discuss the effectiveness of link building from these kinds of sites.
Google introduces panda to reduce ranking for low-quality –sites . Sites which have low quality content , copied content , thin content, or sites that don’t adds any value to their users are penalized.
A lot of people do rich anchor texts from these directories and 50, 60 percent of them were exact match. So they will hit by Penguin for aggressive exact-match anchor text.
Most of your articles from here may be republished somewhere with all of your links. (Most of the article directories allow others to republish their article with proper resource boxes.). So this may be pointing a lot of links with same anchor text to your domain.
Google introduces Penguin to reduce ranking for sites , which are doing much more than white hat SEO. Sites which exact-match domains, aggressive exact-match anchor text, low-quality links and keyword stuffing in internal/outbound links are penalized.
So a link from a low-quality site will definitely harm your ranking. In terms of SEO , Google gave less priority to article directories. However, that doesn’t mean article marketing is completely dead.
What you can do is , perform some research before putting your articles on these sites. You can use alexa.com to get the search percentages and know more about the performance of these article directories. Only use the sites that not hit badly by Panda.
Do I Recommend Article Marketing as an SEO strategy?
Watch this video by Matt Cutts , the head of webspam at Google.
Still you are looking for links from article directories,
- Use the best one.
- Publish high quality ,unique articles
- Diversify your anchor text.
- Diversify the linked domains.(try to get links from more authority sites).
- Use exact match anchor text to some extent or hardly avoid them if you can.
Don’t concentrate only on article marketing . You can try guest blogging and other effective methods to build high quality links.